“In the United States alone, we consume approximately 500,000,000 bottles of water each week. Imagine that: while 1 billion people lack access to safe drinking water worldwide, other people spend billions of dollars on a bottled product that’s no cleaner, harms people and the environment and costs up to 2,000 times the price of tap water.
But there’s good news: Last year, for the first time in a long time, bottled water sales fell-not that much, but they went down. Consumers who want economy, portability and convenience are switching to refillable metal bottles. Restaurants are proudly serving tap water. And cities, states, companies and schools around the world are ditching the bottle to save money and do their part for the environment.”
A Chemical Reaction, is a documentary movie that tells the story of one of the most powerful and effective community initiatives in the history of North America. It started with one lone voice in 1984. Dr. June Irwin, a dermatologist, noticed a connection between her patients’ health conditions and their exposure to chemical pesticides and herbicides. With relentless persistence she brought her concerns to town meetings to warn her fellow citizens that the chemicals they were putting on their lawns posed severe health risks and had unknown side effects on the environment.
DIRT! The Movie–directed and produced by Bill Benenson and Gene Rosow–takes you inside the wonders of the soil. It tells the story of Earth’s most valuable and underappreciated source of fertility–from its miraculous beginning to its crippling degradation.
The opening scenes of the film dive into the wonderment of the soil. Made from the same elements as the stars, plants and animals, and us, “dirt is very much alive.” Though, in modern industrial pursuits and clamor for both profit and natural resources, our human connection to and respect for soil has been disrupted. “Drought, climate change, even war are all directly related to the way we are treating dirt.”
DIRT! the Movie–narrated by Jaime Lee Curtis–brings to life the environmental, economic, social and political impact that the soil has. It shares the stories of experts from all over the world who study and are able to harness the beauty and power of a respectful and mutually beneficial relationship with soil.
DIRT! the Movie is simply a movie about dirt. The real change lies in our notion of what dirt is. The movie teaches us: “When humans arrived 2 million years ago, everything changed for dirt. And from that moment on, the fate of dirt and humans has been intimately linked.” But more than the film and the lessons that it teaches, DIRT the Movie is a call to action.
“The only remedy for disconnecting people from the natural world is connecting them to it again.”
